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The 20 Minute Sellout

The 20 Minute Sellout

Written by: Alana Vitiello

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Published on

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Time to read 1 min

Some pieces feel like they already have a story.


The Sun Valley Sherpa is one of them.


Inspired by vintage winters in Sun Valley, this jacket is made for crisp morning air, long days outside, and evenings when you need an extra layer. It has that nostalgic feel that we love about cold-weather dressing, but with thoughtful details that make it feel modern.


Why We Think It Sold Out

We have a theory: it’s all about the versatility.


Picture a crisp fall morning, throwing it on for Pilates and immediately getting asked where it’s from. Iced latte with the girls after, a quick grocery run, then home for a long work from home day...all without changing.

It’s casual enough for the everyday, but the deer print gives it that little something that makes a classic sherpa feel special.

And maybe the best part? Its season is just getting started. Wear it now on those first cool fall mornings, then keep reaching for it when the temperatures really start to drop.

It’s easy, a little unexpected, and somehow works almost everywhere, which might explain those 20 minutes.

The Sun Valley Sherpa


The Sun Valley Sherpa is one of our absolute favorite pieces from the most recent collection & we didn't doubt for a second that you would love it any less. 


The classic sherpa silhouette is reimagined with a chic fawn pattern, contrasting blue nylon accents, a half-zip front, oversized pockets, and a cozy plush texture. 


It's made for chilly days without sacrificing style, with an easy silhouette that works just as well for an alpine hike as it does for a cold morning around town.

After selling out in minutes, the Sun Valley Sherpa is already making its way back to Brooklyn Boulevard after much demand, because who wouldn't need this in their wardrobe?


Consider this your early introduction to the cozy essential you'll want to have waiting once the temperature drops. Don't get left behind once she sells out again xx